The fragrance of Plumeria flowers plays a crucial role in attracting pollinators, especially insects like bees and butterflies. The sweet, alluring scent serves as a natural advertisement for the presence of nectar, which pollinators seek as a food source. The fragrance acts as an olfactory signal to guide pollinators towards the flowers, increasing the likelihood of effective pollination. The strength and quality of the fragrance can vary among Plumeria varieties and species, appealing to different pollinators and enhancing the plant’s reproductive success.